Just over 15 years ago, Paul Zane Pilzer was a keynote presenter at IHRSA in 2003. He had recently published his book, The New Wellness Revolution, subtitled, “How to Make a FORTUNE in the Next Trillion Dollar Industry.” Pilzer’s message was very clear: If you want to succeed, get into wellness, not just fitness. At the time, I was very much involved in the weight loss side of our business, so I liked Pilzer’s message. My franchise locations focused on eating, exercise and stress reduction. I recently pulled out his book to look for a statistic and found myself reading it again because of the amazing number of predictions he made. Here are a few that, looking back, really stand out for me:
