Health & Fitness Clubs – Market, Sell, Profit!

Industry Specific Tools, Programs & Training for Your Success

Online Training

Launch your team with training specific to the fitness industry. Consistency with staff builds employee success and retention.

Profit Centers

Drive more sales, differentiate from competitors and add ancillary revenue streams to your facility with these cutting-edge technologies and products.

Products

Best selling industry books and audios specific for the fitness industry.

About Casey Conrad

Casey Conrad has been in the health and fitness industry for over 30 years. She is the President of Communication Consultants WBS, Inc., a company dedicated to providing high-quality sales, marketing and management seminars for professionals in the health and fitness industry worldwide.

In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 24 other sales and marketing products specifically for the health and fitness industry. Her other books include “Selling Personal Training,” “Internet Marketing for Health & Fitness Facilities,” “The Business of Yoga,” and “Hidden Profits.”

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Testimonials

Casey’s on-site presentation to our Personal Trainers was dynamic, informative, and professional. She is a captivating speaker who knows how to connect with her audience and make learning fun! Since her presentation, I have purchased copies of her book, “Selling Personal Training” to use for ongoing training and development for my team. The information in her presentation and book are great tools to help personal trainers be more confident and successful in their business skills.

Lisa Groft, BS, ACSM
Baptist Health/Milestone Wellness Center
WOW! Casey Conrad delivers beyond what you think you’re going to learn. Thank you Casey for making the course fun, easy to follow and efficient. Oh, and thank you for your enthusiasm and conviction. You have a contagious spirit, which is why you are so easy to learn from!

Leeza Gordon
Fitness Counselor/Membership Sales
Gainesville Health and Fitness
The best thing about Selling Fitness is it’s fresh approach to the industry. While others are using high-pressure tactics and low starter prices in my market, my team has been able to differentiate ourselves by discovering the emotional needs of our prospects, developing relationships, and then making commitments our club can back up. We are fortunate to have this system in an economy where people are so guarded about making any long term investments, even in themselves.

Anthony Pascale, Membership Director
Cherry Hill Health & Racquet